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Twitter terá trending topics para programas de TV

15/08/2013 by Lucas Agrela

Você já recorreu ao Twitter para comentar sobre aquele filme legal que está passando? O Twitter está testando um recurso de tópicos mais comentados (trending topics) baseados em programas de TV. A audiência do site aumenta quando as pessoas comentam sobre a televisão, segundo um estudo publicado pela empresa de pesquisas Nielsen.

A novidade está disponível apenas para um número restrito de internautas e ainda não tem previsão de chegar a todos.  O recurso, basicamente, reúne os tweets em um painel diferente de trending topics, com imagens dos programas de TV.twittertrending tv

Segundo um estudo publicado pelo Ibope, a partir de 17 pontos, 5 mil tweets são capazes de gerar um novo ponto de audiência.

O Twitter investe em um nicho de mercado, se especializando na leitura de notícias e em comentários sobre televisão, enquanto o Facebook copia seus recursos. Recentemente, a rede social de Mark Zuckerberg anunciou hashtags e trending topics, características chave do Twitter.

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Posted in: Redes Sociais, TecDica, Twitter Tagged: audiencia, estudo, mentira, nielsen, topics, trending, tv, twitter, verdade

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